Most people cannot easily perceive information in English, despite its international status. Even if a person studied English in educational institutions, it is still much more pleasant and easier for him/her to read text in his/her native language.
This is why it is important to think about creating a multilingual website that will be accessible to your target audience from different countries. Only the English version will not be enough.
Opportunity to expand the site's audience
Believing that all people know English is a big misconception for businesses entering the international market. A significant proportion of Internet users are people whose native language is Chinese. The top five also includes speakers of Arabic, Spanish and Portuguese.
The European market has already been quite explored and sometimes you need more investment to attract the attention of people from Europe, the USA and Canada to your resource. At the same time, the Asian or Middle Eastern markets are still undervalued. There is a huge potential for audience growth, so if your target audience overlaps with developing countries, then it is worth focusing on this part of the users.
Your clients will feel at home
Think about whether you would buy something on a website written in a language that is unfamiliar or little-known to you. Of course not. Therefore, having a language version on your website that is close to your audience makes your resource more attractive for purchases.
Assess what market you would like to work with, what language is spoken in these countries and regions, and make a translation, or even better, localize the site into these languages. If you make your resource multilingual, you will be one step ahead of your competitors.
How to make a site multilingual?
First, decide which regions you want to work with and how many languages you want to translate the site into. It is necessary to take into account all possible options, since you need to immediately prepare the site code for all language features. Do not forget that different countries have different writing formats - alphabet, hieroglyphs, in some languages words are written from right to left. All this needs to be taken into account before creating the site.
- Use multilingual website builders to realize your plans.
- Use the site localization service. This is the translation (adaptation) of a website to a specific region so that your potential customers can feel comfortable making a purchase.
At the same time, we recommend you to refuse from plugins that automatically translate texts. They are not thorough and make a lot of mistakes. This only spoils the user's impression of your site.
Therefore, it is important to make a manual translation by contacting Kyiv Regional Translation Agency. We will make your website not just multilingual, but we will localize it to suit your audience. Users from different countries will feel comfortable searching for information on your website, leaving requests or making purchases. We make translations into 87 languages of the world, so you can definitely trust us to localize your website into several languages.
